The NAACP is launching a campaign to encourage previous donors to continue supporting their efforts in fighting for racial justice.

NAACP urgently requires your support.

December 12th 2024.

The NAACP is launching a campaign to encourage previous donors to continue supporting their efforts in fighting for racial justice.
The National Association for the Advancement of Colored People, known as the NAACP, has launched its largest ad campaign to date, #KeepAdvancing, in an effort to bring about transformation and progress. As a civil rights organization, the NAACP is calling on both new and former donors to support their ongoing fight against racial injustices.

This campaign was launched in October, with the aim of reaching audiences from all backgrounds and strengthening relationships with donors and allies who had previously shown support during the Blackout Tuesday protest in 2020. According to AdAge, there was a surge in donations during that time, but unfortunately, there has been a decline in financial support since then, with only one-third of donors returning to support the organization in 2024.

In light of this, the NAACP is urging both previous and new donors to join them in their mission to reignite the spark behind their fight for social justice and Black equity. With recent news of companies retracting their diversity, equity, and inclusion initiatives, the NAACP is determined to keep moving forward and is calling on individual donors, such as athletes, celebrities, and influencers, who participated in the Blackout Tuesday protest by posting a black square on social media. Additionally, the organization is also encouraging companies and corporations to take action and financially support their cause, as one corporation's decision can have a significant impact on the conversation.

Ada Blankson, the Chief Marketing and Communications Officer of the NAACP, emphasizes the importance of doubling down on support during these challenging times. She believes that corporations that are committed to progress and can give more to support advocacy work should do so, as their support is needed now more than ever.

The ad for the campaign, created by Edelman and produced by Eleanor, the first and only Black woman-owned production company in the U.S. and U.K., was directed by Candice Vernon. It recreates the Blackout Tuesday protest from 2020 and gives viewers a glimpse into the current and future work of the NAACP. The organization is fighting for various causes, such as affordable healthcare, gun control, substance abuse programs, and clean drinking water, and is inviting allies to join them in their efforts.

Derrick Johnson, the President and CEO of the NAACP, expressed his honor in leading the organization into its next era. He believes that in order to continue making progress, inclusivity must be a priority, and everyone should have the opportunity to participate. He also stated that this campaign is only the beginning, and there is much more work to be done.

Blankson shares Johnson's sentiment and believes that this movement will allow the organization to expand its reach and welcome other allies to join in and use their power and voice to bring about change. For those interested in supporting the NAACP, whether through donations or becoming a member, more information can be found on their website.

In addition to this campaign, the NAACP has announced a $200 million fund to support Black businesses as part of their Reparative Economic Justice Initiative. This further demonstrates their commitment to creating a more just and equitable society for all.

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