July 22nd 2024.
New Manchester United sporting director, Dan Ashworth, has officially taken on the role at Old Trafford. In a message to the club's supporters, the 53-year-old has outlined his goals for the team. This comes as part of a major overhaul of the Red Devils' footballing hierarchy, with Omar Berrada as the new chief executive and Jason Wilcox as the technical director. Despite the changes, manager Erik ten Hag has signed a contract extension and will continue to lead the team. However, Ashworth has wasted no time in setting high expectations for the upcoming season.
The sporting director acknowledges that last season fell short of the desired standards in both the Premier League and Champions League. However, he praises the team for their FA Cup win and believes that it should be the standard that they strive for consistently. In a column for the Manchester United yearbook, Ashworth writes, "Our collective challenge is to reach those levels much more consistently. It's my responsibility, along with Jason, to create the right support structures and environment around Erik, the staff, and players to make that possible." He also notes that he can already sense a strong sense of determination within the team.
Ashworth is not only focused on the men's team, but also on the overall success of the club. He mentions plans for improvements to the physical environment at Carrington, with a £50 million redevelopment of the training ground in progress. This will temporarily disrupt training, but the goal is to have a world-class facility once the project is completed. Ashworth also emphasizes the importance of the women's team and academy, stating that it is a key objective of his role. He has a strong background in both areas and is determined to continue the growth of the women's game at Manchester United.
Last season's FA Cup win was a significant milestone for the women's team, and Ashworth is determined to build on that success with Marc, the team's manager, and his staff. He also highlights the importance of youth development and the rich history of homegrown players at Manchester United. Ashworth concludes by stating that the ultimate goal is for the team to be among the best in the world once again. Although it may not happen overnight, he is committed to working alongside Omar and the new leadership team to achieve this. As fans, we can look forward to the future with excitement and anticipation under the guidance of Ashworth.
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