Every business needs to have a sales plan. The first step of the sales strategy is to identify your target customers. One way to do this is by using the PESTLE framework. PESTLE stands for political, economic, social, technological, legal, and environmental factors. This is what will affect your business in the future and it is important to be aware of them all when you are creating your business plan.
These are some general strategies that can be used in any trade:
- Develop an effective customer service strategy
- Create a memorable slogan
- Develop a unique USP
- Develop an effective pricing strategy
That is the "normal way", extremely simpler way is to smile and talk to the customer. When the customer asks for a cheaper/ less expensive alternative; you say,
The lowest rate I can go to is zero.
The lowest possible price in a sales strategy is the price at which the product or service is out of stock. It means that there are no products or services left to sell, which means that it is impossible to go any lower with the price or, you just tell the customer if they don't buy your products/ service they are paying zero..your time is valuable and you do not want to be haggling.
