June 21st 2024.
Tiffany Nicole Cartwright, the savvy entrepreneur behind G.L.A.M. Body Scrubs, is gearing up for an exciting 20-city tour in order to increase her brand's presence on the shelves of Target stores. Despite not having a large marketing budget, she is taking matters into her own hands by embarking on a cross-country journey to promote her all-natural, organic body scrubs in major cities. But this tour means much more to Cartwright than just business growth, as BlackNews.com pointed out. It's a celebration of her Black heritage and a dedication to driving change in the world of retail.
Cartwright passionately stated, "Black businesses only occupy 6% of retail space, despite being the largest consumer base." With this tour, she hopes to shed light on the underrepresentation and lack of funding that often hold back Black-owned businesses. You can follow her journey on Instagram and TikTok at @glambodyscrubs.
Although Cartwright is now a successful entrepreneur, she didn't have an easy start. As a former judge in Detroit, she faced unexpected lay-offs due to budget cuts, causing her to lose her home and car. However, she didn't let this setback stop her. In fact, it sparked her creativity and ingenuity. She began creating body scrub formulas for her daughter's eczema that were free of steroids and harsh chemicals.
"I started mixing them, and handing them out as Mother's Day and birthday gifts for my girlfriends," Cartwright shared in an interview with BLACK ENTERPRISE. "But it wasn't until years later that I even considered turning it into a business." After establishing her LLC and pitching her brand to investors on Shark Tank, Cartwright's big break came during a family road trip to Arkansas. It was there that she pitched her products to Walmart and successfully secured a spot on their shelves nationwide.
Now, as she embarks on her 20-city tour, Cartwright is armed with a portable sink in her truck to offer product samples, demos, and pop-up events in major cities across the country. But her mission goes beyond personal success. She wants to pave the way for other Black founders in the retail space. "I am firmly committed to changing that narrative by helping and supporting as many other Black founders as I can," she declared.
In a recent post on social media, Cartwright shared a photo of a "sold out" shelf in a Target store, indicating that word is definitely getting around about her tour. So, if you happen to be in Plantation, Miramar, Deerfield Beach, Fort Lauderdale, or Miami, make sure to check out G.L.A.M. Body Scrubs in your local Target store. And remember, this fashionista-turned-entrepreneur is proof that with hard work and determination, anything is possible.
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