September 2nd 2025.
Get ready to see one of the most iconic National Lottery adverts back on your screens this year! That's right, 'It Could be YOOOOOOOOU!' is making a comeback, featuring real-life winners who have had their lives changed by the lottery. The ad was first introduced back in November 1994 and after 26 years, it has been reimagined to showcase the excitement and life-changing potential of playing the lottery.
Allwyn, the operator of The National Lottery, has handpicked a diverse group of real winners to feature in the new adverts. Among them are Sarah Cockings from Newcastle, who won a whopping £3,045,705, and Chris & Geraldine Bradley from South Wales, who snagged an incredible £3,570,063 back in 2006. But that's not all, Gary MacDonald, who used to drive a delivery van around Lakeside Shopping Centre, is also featured after winning an impressive £5,208,504 just this past April.
You can catch the new adverts on TV, but make sure to also sign up for Metro's News Updates newsletter or Breaking News alerts to stay informed about all the latest lottery stories. The iconic golden hand is also making a comeback, so keep an eye out for that!
When asked about the new adverts, Steve Parkinson, Brand & Marketing Director at Allwyn, shared his excitement, saying, "The original tagline 'It Could Be You' has always struck a chord with our players and it has never left us. We know our players still use the phrase when they buy tickets and enter the draw, and there is a great amount of nostalgia attached to it. But there’s also a new generation of players that want those 'what if' magic moments that Lotto provides. We wanted to embrace that and involve some of the real winners from across the years to demonstrate that anyone can win."
The first of the new adverts aired on TV yesterday during Coronation Street, giving viewers a taste of the refreshed look and feel of the campaign. It's heartwarming to see real-life winners being featured, showing that lottery wins truly do change lives. Just take Adam Lopez, for example, who had a mere £12.40 in his bank account before hitting the jackpot with a £1 million National Lottery scratchcard. And last month, one lucky EuroMillions ticket holder in Ireland took home an astonishing £208,000,000, making it the country's biggest ever lottery win.
Do you have any thoughts on the new adverts or perhaps your own lottery success story to share? Let us know in the comments below!
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