September 2nd 2024.
It is with great sadness that we announce the passing of Fabrizio Longo, the head of Audi's Italian operations. According to reports, Mr. Longo tragically fell to his death while mountain climbing near the Italian-Swiss border. He was an experienced mountaineer and was attempting to conquer the Cima Payer in the Adamello mountains on Sunday when the accident occurred.
A nearby hiker witnessed the fall and immediately alerted rescue teams. Despite their best efforts, Mr. Longo's body was found 700 feet inside a gorge and he was pronounced dead at the scene. His body was later transported by helicopter to a hospital in the nearby town of Carisolo. An investigation into the accident has been launched and his family will be informed of his funeral arrangements once his body is released.
Born in Rimini in 1962, Mr. Longo had a degree in political science and began his career in the automotive industry at Fiat in 1987. He later joined Audi in 2012 and became the director of their Italian operations a year later. Mr. Longo was not just a successful businessman, but also a passionate mountain climber. He had a deep connection to the Adamello mountains and was a strong advocate for protecting the environment in the region.
In one of his recent interviews, Mr. Longo stated, "Today, everyone talks about sustainability, but I prefer the word 'awareness.' Behind awareness, there is a much broader value because it presupposes a deep understanding of the context. And it implies choices by companies that translate into realistic solutions." His leadership at Audi also fostered strong relationships with winter sports, as seen in their sponsorships and collaborations with the International Ski and Snowboard Federation.
Flavio Roda, the president of the International Ski and Snowboard Federation, paid tribute to Mr. Longo, saying, "It is a terrible loss for the federation that has worked closely with Mr. Longo for years. Our thoughts are with his family during this difficult time, and we stand with the staff of Audi Italia." Fabrizio Longo's passing is a tragic loss for the automotive industry and the mountaineering community. He will be deeply missed by all who knew him.
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