February 7th 2024.
The Black Network is making history by launching its new expansion, "ITBN Africa" to kick off Black History Month. This new network showcases the dynamic creative voices that represent the rich and diverse cultures of Africa. With 70 hours of original programming, including independent TV series, films, and documentaries like "A Light Through Coloured Glass", "GOBE", "My Bald Self", "Mummy Dearest", and "Bachelor's Eve", ITBN aims to celebrate the black diaspora and pay tribute to the diverse stories and heritage that resonate globally.
Founder and CEO of In The Black Network, James DuBose, stated in a press release, "At ITBN, we are more than just adding titles. Our goal is to honor the black experience and showcase the power of storytelling that has been a part of African tradition for centuries, inspiring, entertaining, and educating audiences worldwide." The network's Instagram page, @intheblacknetwork, also shares this mission, highlighting the importance of African narratives and their impact on global audiences.
The launch of ITBN Africa comes at a crucial time when major networks are facing criticism for not living up to their diversity pledges made during last year's heightened racial tension. As diversity in programming decreases, African filmmakers have called out prominent streaming platforms for withdrawing financial support for their content. This has left a void for dedicated hubs to showcase the diverse stories from Africa, and ITBN is filling that gap.
With a lineup of original series, documentaries, and movies spanning various genres, including drama and comedy, ITBN Africa aims to connect and promote understanding while introducing viewers to the beauty and complexity of Africa. This aligns with ITBN's mission to amplify black content and its creators. You can find a full highlight reel for the new channel on their website.
This launch also comes at a time when fake news videos attacking black celebrities on YouTube are on the rise, causing concerns about the spread of false information. ITBN Africa's focus on authentic African stories and creators serves as a counter to this harmful trend, promoting genuine representation and awareness.
In The Black Network is breaking barriers and making history with the launch of ITBN Africa, amplifying the voices and stories of African creators to a global audience.
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