Tesla drivers are removing logos from their vehicles in a protest against Elon Musk.

Some owners are removing the "T" logo from their Tesla cars in protest of the CEO's controversial behavior.

March 4th 2025.

Tesla drivers are removing logos from their vehicles in a protest against Elon Musk.
Many Tesla owners have become frustrated with the political actions of their CEO, Elon Musk. In response, some owners have come up with a creative way to express their disapproval. They have chosen to remove the trademark "T" from their Tesla vehicles as a form of protest against Musk's controversial behavior. This decision stems from Musk's close relationship with President Donald Trump and his involvement in the administration, causing many left-leaning Tesla owners to distance themselves from the company.

Photos of Tesla cars with different logos have been circulating online, catching the attention of many. These vehicles, which used to proudly display the Tesla brand, now bear the logos of other car manufacturers such as Audi, Honda, or Toyota. Even the popular yet provocative Cybertruck has been given a new name by some owners. The backlash against Musk's actions has spread beyond just removing the "T" branding, as some have also started to refer to their Teslas as "swasticars" in a satirical nod to Musk's alleged Nazi salute during Trump's inauguration.

For some Tesla owners, their once beloved car has become a source of embarrassment instead of pride. The final straw for many was Musk's controversial actions, including his support for far-right politicians and movements in both the United States and Europe. This has caused some European Tesla owners, like Mike Schwede from Switzerland, to feel disgusted and disappointed in Musk's behavior. They no longer find joy in driving their Teslas and have even started rebranding their cars or refusing to purchase new ones.

The impact of Musk's actions on Tesla's sales has been evident, especially in Europe. Sales have dropped by 45% in January, with only 9,945 cars sold compared to over 18,000 the previous year. This decline has been linked to Musk's association with fascist leaders and his recent controversial behavior. A parody Tesla ad in London, featuring a mock fascist salute by Musk, has further damaged the company's image. In addition, anti-Elon stickers have been spotted on Tesla vehicles, with messages like "I bought this before Elon went crazy" and "Anti-Elon" displayed on them.

As Tesla's liberal consumer base continues to express their dissatisfaction, Musk remains optimistic about the future of the company. He has reassured his employees that this year will be "epic" for Tesla, despite the decline in sales and negative publicity. However, it is clear that Musk's political actions have not only caused a rift among Tesla owners but also affected the company's image and sales.

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