August 8th 2023.
Tesco has recently announced a major change to the way it displays yellow stickered discount items in 300 stores across the UK, after a successful trial in 100 branches last year. The new bold signage, which will read 'reduced in price, just as nice', aims to make it easier for cash-strapped shoppers to spot discounted products.
The yellow sticker discounts cover a range of items from sandwiches to meat, bread, salads, desserts and more, and often come with hefty discounts of up to 80% off. Since many products can be frozen, shoppers can bulk buy the discounted items and save them for a later date.
Claire Lorains, Tesco's group quality, technical and sustainability director said, “At Tesco, we have no time for food waste and we do everything we can to reduce it. Our customers are always on the lookout for great value food, and our rebranded ‘reduced in price, just as nice’ signage makes it easier than ever to spot a short-dated and top-quality bargain.”
The new signage not only makes it easier to find yellow stickered items, but also helps to confirm to shoppers that the products are still high quality.
So, when is the best time to get yellow sticker discounts? Yellow sticker discounts can be snapped up fast, so if you want to grab the best bargains, heading to the supermarket as soon as the prices are discounted is your best bet.
Experts and bloggers alike have shared some recommended times for different UK supermarkets: Aldi – 8am, Asda – 7pm and onwards, Lidl – 8am, M&S – 30 minutes before stores close, Morrisons – 6pm and onwards, Tesco – 6pm and onwards, and Sainsbury's – 6pm and onwards. However, it is important to bear in mind that times can vary across branches.
So, if you're looking for great discounts on food, keep an eye out for Tesco's 'reduced in price, just as nice' signs. Who knows, you may just find the bargain of a lifetime!
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