June 16th 2023.
Fashion designer Telfar Clemens recently announced that his game-changing Bag Security Program will be coming to an end. In its place, Clemens plans to focus on TelfarTV streaming platform and brick-and-mortar stores set to launch in 2024.
The revolutionary program was created in 2020 to combat the bots and resellers that were quickly snatching up new product releases and reselling them at a much higher price. It allowed buyers to make unlimited pre-orders, ensuring that popular and viral items would still be available to the general public, rather than just exclusive buyers.
The Bag Security Program was a huge success for the brand, with Telfar seeing a 270% increase in sales since August of 2020, even during a global pandemic. The Shopping Bag, ranging from $150 to $257, is the company's most popular item, and it often sells out within minutes of its release.
The end of the Bag Security Program is also a much-needed relief for loyal customers who have been struggling to grab a piece of the popular brand. Recently, Telfar sent out a text message to their customer base, alerting them to a secret sale with exclusive access to purchase any of their products.
Now, fans of the Queens native can look forward to the launch of physical stores, where they can buy items without competing against bots. With the combination of the TelfarTV streaming platform and brick-and-mortar stores, Telfar Clemens is sure to revolutionize the fashion industry yet again.
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