August 24th 2023.
Taylor Swift made a powerful statement this year by declining an offer to be the Super Bowl Halftime Show performer. The 15-minute set during the championship game of the National Football League has been long established as the biggest annual event in the US. It's a career-defining move for most, but the "Look What You Made Me Do" singer is too busy with her Eras Tour and just took a break for her producer Jack Antonoff's wedding.
It's no surprise that Taylor would take her time considering her Eras Tour is heading to Mexico and won't be finished until the end of 2024. She's also hard at work on her re-recordings, of which she has two left to announce, and is even teasing new music. As a source close to Taylor told The Daily Mail, "She knows she is at her peak in her career and each move from this point on is as important as the next."
The insider also revealed that Taylor is well aware of how she wants her career to develop and won't rush into something she doesn't want to do. She's taking her time and snubbing what is widely regarded as an unbeatable moment in an artist's career. This is why Taylor Swift's Eras Tour tickets caused chaos at every turn and fans are scrambling to see what she will do next.
Former Super Bowl performers include Rihanna, Whitney Houston, Lady Gaga, Madonna, and Beyonce, while Shakira took the stage in 2020. Madonna took the stage in 2006 and Taylor would love to follow in her footsteps and perform "someday." Taylor also announced 1989 Taylor's Version at the final US leg of her Eras Tour and has already re-released some of Reputation, including in the trailer of Wilderness.
The re-releasing project was a way to claim back her albums released under Big Machine Records, which the masters of were sold to Scooter Braun against her wishes. This was at the same time as Look What You Made Me Do was teased, which may have been a coincidence as Braun was recently dropped by his major clients.
Taylor Swift's decision not to perform at the Super Bowl is an iconic move that her fans fully support. She is being precise with her career moves and taking her time to do things her way only. With the obsessive nature and cryptic clue hunting of swifties, it's no wonder they are so eager to see what Taylor will do next.
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