We sat down in the family room and tuned into the Opening Ceremony last night. And out came the Nexus 7. The second screen. I launched Twitter to see what folks were saying and found tweets talking about the event in the past tense. And then it occurred to me that we were watching on a tape delay. Of course we were watching on a tape delay. The opening ceremonies had happened in London in the evening which was friday afternoon New York time.
I get why NBC chose to show the opening ceremonies on tape delay in the US, but I am not sure it is the right call. Everything is live on the Internet. Everything is live on Twitter.
And now I'm thinking of the big events. Football, Basketball, Gymnastics, Swimming, Track & Field. Are these events going to be on tape delay too? Am I going to find out that Michael Phelps won his 19th medal on Twitter or on TV?
That's the challenge for NBC and all broadcasters who are carrying the Olympics. I vote for a live TV schedule and watching the games on my computer at work over a tape delay and the information coming at me before I can see it happening with my own eyes.
I think tape delay is a goner in the age of Twitter. I just don't know when the folks who make these calls will figure that out.
