August 8th 2025.
Many gamers are eagerly anticipating the release of GTA 6, but one question that continues to linger is the price tag. With speculation about a potential increase in cost, Take-Two Interactive's CEO, Strauss Zelnick, has addressed these concerns by stating their goal is to offer more value than what they charge.
Now that the release date has been officially announced, the hype surrounding this massive open world game is only growing. And with analysts predicting a price of around £100, it's no wonder that fans are starting to worry. This would be a significant increase from the current average price of £70 for games like Call of Duty and EA Sports FC. And with signs that the average price of games is already on the rise, such as the £75 price for the physical version of Mario Kart World, it's understandable that gamers are concerned about the cost of GTA 6.
However, while Rockstar has yet to announce the price for GTA 6, Zelnick has reassured fans that their approach to pricing is focused on delivering more value than what they charge. In an interview with Variety, he stated, "Our goal always is to deliver more value than what we charge." He also discussed the industry's approach of launching games at a premium price and then gradually reducing the cost over time. Take-Two follows a similar strategy, and Zelnick emphasized their focus on ensuring that consumers feel they have paid a fair price for the game.
While Zelnick's response may be vague, the mention of a fair price does not suggest a potential £100 price point. In fact, the leaker Millie A previously claimed that the base version of GTA 6 would match the industry's current standard price of £69.99, with more expensive special editions also available.
This seems like a plausible scenario, especially considering that GTA Online has been Rockstar's biggest source of revenue for years. It's in Take-Two's best interest to make the cost of entry for the game reasonable, so as not to discourage players from trying out GTA Online.
In light of Take-Two's latest financial results, it's clear that the company is not hurting for money. In the first fiscal quarter of 2026, they saw a significant increase in net bookings, reaching $1.42 billion. This was well above their projected range of $1.25 billion to $1.3 billion. And with upcoming releases such as Mafia: The Old Country, NBA 2K26, and Borderlands 4, their projections for the next quarter have been raised to between $6.05 billion to $6.15 billion.
With these figures in mind, it's safe to say that GTA 6 will be a highly detailed and immersive experience, without skimping on the details. Fans can look forward to an incredible gaming experience, with the added bonus of getting their money's worth. And for more expert, exclusive gaming analysis, be sure to sign up for the GameCentral newsletter and follow us on Twitter. You can also submit your own thoughts and opinions through our Submit Stuff page. Let us know your thoughts in the comments below.
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