September 15th 2023.
Quincy Jones is a legend and so it's no surprise that Tommy Hilfiger managed to snag him and his whole family for its latest campaign. The brand, which has a long history of aligning music stars with its fashion, also tapped Grammy award-winning singer Sza and the K-pop group Stray Kids.
Jones brought his whole family along for the shoot. His six children and a handful of grandchildren were front and center, with Rashida and Kidada Jones taking center stage. This was likely a full circle moment for Kidada, as she was part of the Tommy Jeans launch in the 1990s and even styled Aaliyah’s iconic bandeau top for Hilfiger’s Vibe magazine.
Sza was also part of the campaign and was announced as the brand’s new “Tommy Girl”. Photos of her modeling a leather jacket and two-piece short set were posted, and she said she was “so inspired by the creative icons that have come before me and the foundation that they’ve laid.” She added that it was an honor to build her legacy with such an established brand.
Overall, the campaign has been a huge success and Tommy Hilfiger have also partnered with GloRilla to salute Aaliyah in a new Tommy Jeans campaign. With such iconic stars representing the brand, it is sure to be a fashion season to remember.
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