June 22nd 2024.
In the world of hip-hop, Swizz Beatz and Timbaland are known as two of the most influential producers in the game. So when they took to social media on June 19 to announce the return of their hit show Verzuz after a two-year hiatus, fans were ecstatic. But it wasn't just the return of Verzuz that had everyone buzzing – it was the news of their new partnership with none other than X owner, Elon Musk.
The post featured a photo of Swizz and Timbaland on a yacht with Musk, all smiles and toasting to the future of Verzuz. In the caption, the two co-founders proudly declared that Verzuz was now 100% black owned again, and that they would also be expanding their entertainment businesses on the X platform. They even asked their followers to chime in on who they wanted to see in the first Verzuz showdown on X. It was a big announcement, especially coming on Juneteenth – a day that holds deep significance in the black community.
But while many celebrated the news, there were also those who were not happy with the new partnership. Some felt that posting a photo with Musk on Juneteenth was a tone-deaf move, while others saw it as a sign of their "favs" selling out to capitalism. A tweet even shared more details about the deal, revealing that Verzuz would now have exclusive distribution rights on X, reaching an audience of over 550 million active users.
Despite the backlash, Swizz and Timbaland were quick to defend their decision, emphasizing that they still retained full ownership and creative control of Verzuz. With X's distribution, they would be able to reach a wider audience and give fans the Verzuz experience for free. Swizz thanked Musk and the entire X team for believing in their vision, while Timbaland expressed their excitement to partner with the most innovative platform globally.
It's clear that this new partnership is a major move for Verzuz and its founders. And with fans already speculating about who will be the first to face off in the Verzuz ring on X, it's safe to say that the future of the show is brighter than ever.
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