We’ve been using a tool at USV recently that I like. It is called Survata and it allows to you to create a survey and then target it at whatever number of completes you want. You can target it to respondents in 17 countries “by age, gender, geography, and custom attributes.”
It is helpful for us to get a sense of what is going on in a market quickly. We generally go for thousands of completes and we get results within three to seven days. We have been paying between $1 and $2 per complete which, for us, is not a lot to get some answers quickly.
I am sure there are many services out there that do something like this. It’s not particularly difficult to offer a service like this. But the Survata user experience is simple, easy, fast, and affordable. We like it and are using frequently. I thought I’d share that with all of you.
