September 18th 2024.
Have you ever found yourself craving a late night snack, only to realize that all the shops are closed and your cupboards are bare? We've all been there, settling for a sad handful of stale biscuits. But fear not, because Co-op is here to save the day. That's right, the supermarket chain is launching a 24-hour rapid delivery service on popular apps like Deliveroo, Just Eat, and Uber Eats.
This exciting new service will first be available in three UK cities: London, Leeds, and Manchester. The decision to launch in these specific cities was based on local demographics and the availability of delivery drivers. Plus, these cities already have Co-op stores that are open 24/7 for restocking, making it a convenient choice for the new delivery service.
But don't worry if you don't live in one of these cities, because Co-op is also extending their online availability in over 1,600 stores nationwide. While these stores may not offer 24-hour delivery, they will have longer online shopping hours within their regular opening times. This is great news for busy individuals, especially the younger generation who are always on-the-go and in need of groceries at all hours.
In fact, research by Co-op shows that gen z shoppers are the most eager for an out-of-hours delivery service, with half of 18 to 44-year-olds expressing the need for groceries at all hours. And it's not just younger shoppers who are excited about this new service. Londoners, in particular, are most likely to use the 24-hour delivery, with the main reason being their varying shift patterns.
This innovative move by Co-op is in response to the changing societal behaviors and lifestyles, where convenience and speed are becoming increasingly important. Chris Conway, Co-op's e-commerce director, says, "We focus on ease, speed and convenience from our local stores, which are well placed in the heart of communities. Societal behaviours including changing lifestyles and shift working is increasing the requirement for online groceries to be delivered quickly and conveniently at non-traditional times of the day."
But you may be wondering, is buying groceries from delivery apps more expensive? According to consumer choice brand Which?, it often is. They compared the prices of 15 popular grocery items at five major supermarkets against the prices on popular delivery apps. Their findings showed that most of the items were either more expensive or the same price on the delivery apps, meaning it's cheaper to shop directly from the supermarket.
For example, a basket of items that would cost £36.63 at Iceland would cost a whopping £50.50 if ordered through Just Eat from the same store and to the same postcode. That's a 38% increase in your grocery bill. So while the convenience of using delivery apps may seem tempting, it's important to keep an eye on the prices and make sure you're not overspending.
Do you have a personal story about using grocery delivery apps? We'd love to hear from you! Send us an email and share your experience. Co-op is always looking for ways to improve and provide the best service to their customers.
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