November 6th 2023.
As temperatures start to drop, many of us are preparing for the cold and dark winter ahead. But for our elderly relatives, the winter has added pressures. According to figures from August 2022, those aged between 65 and 74 have experienced a £163 year-on-year drop in disposable income.
In response, Asda has brought back its popular winter café scheme, offering a bowl of hot soup, a bread roll, and unlimited tea and coffee for just £1. This 'winter warmer' scheme is available until the end of February across Asda's 205 UK cafes, and can be used all day, every day.
Kris Comerford, Asda’s chief commercial officer, said: ‘We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income.’
Last year over 650,000 £1 soup meals were served up, highlighting how popular this scheme was with older customers. So, if you know someone who needs a little extra help during the winter months, be sure to spread the word about Asda’s 'winter warmer' scheme. It could be a game changer for them over the coming months.
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