June 12th 2024.
Stormi Steele is an incredible innovator and leader in the beauty industry. As the founder and CEO of Canvas Beauty, she has made history by becoming the first creator on TikTok to reach $1 million in sales from a single live session on the platform. This remarkable achievement was revealed to Steele during a phone call with TikTok's global team after her live stream on June 8th. Her reaction to this news was overwhelmed and grateful, as she shared in an emotional video posted by Canvas Beauty.
Being the first person and brand to accomplish such a feat and being a part of TikTok's history is a dream come true for Steele. But what makes it even more special is that she is a black female from a small town with no stoplights, who taught herself everything she knows. This milestone is a testament to her hard work and determination, and she is excited to help other amazing brands find success on TikTok as well. This is the core mission of Canvas Beauty, to uplift and support others in the industry.
Steele's success also shines a spotlight on the power of diversity and inclusivity in the digital world. As an entrepreneur from Huntsville, Alabama, she has used her voice to reshape and redefine the beauty industry. According to a press release, her Body Glaze line has sold over a million units in its debut year, a remarkable achievement for any brand.
In a previous interview with BLACK ENTERPRISE, Steele shared her gift for creating content that converts. "I'm very good at telling people and showing people in content and video format why they need a product, what it does, and getting them excited about it," she said. This talent has been evident in the success of her Body Glaze line, which gained massive attention on TikTok with tens of millions of views.
Steele's journey to success began in 2018 when she founded Canvas Beauty. As a star on Love and Marriage Huntsville, she has used her platform to remind customers that her brand is about more than just beauty. It's about becoming the best version of yourself, both inside and out. "My obedience is connected to so many other people's destiny, and I take that to heart the LONNNGGGG WAY!!!" Steele shared on Instagram. As she continues to make waves in the industry, she is also excited to use her platform to help other brands find success through TikTok.
The success of Stormi Steele and Canvas Beauty is a reminder that anyone can achieve their dreams with hard work, determination, and a supportive community. As a black female entrepreneur, Steele is breaking barriers and paving the way for others to follow in her footsteps. In a recent survey by Goldman Sachs, the majority of black women shared that they see entrepreneurship as a way to build wealth. Steele's success story is an inspiring example of this, and she is determined to help others do the same.
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