November 5th 2023.
Stormi Steele, CEO and Founder of Canvas Beauty Brand and star on OWN's "Love and Marriage Huntsville," is making an impact on the beauty industry once again. Her latest invention, Body Glaze, went viral on TikTok over Labor Day weekend and quickly became the platform's fastest-growing product and creator brand.
Speaking exclusively to BLACK ENTERPRISE, Steele opened up about how TikTok helped her achieve her latest financial success.
"One of my gifts is the ability to make content that converts," she tells BLACK ENTERPRISE. "I'm very good at showing people why they need a product, what it does, and getting them excited about it in video format."
Her innovative approach to marketing her own beauty products has resulted in hundreds of creators flocking to showcase Body Glaze, generating tens of millions of views for the product across the platform.
At just 35 years old, Steele is an inspiring example of a self-made woman. She launched Canvas Beauty in a modest 100-square-foot kitchen in 2018, and her hair products are now a staple in stores nationwide, including CVS, Walmart, Target, and Sally Beauty. With the Body Glaze poised to surpass the success of her hair serum, which has generated over $30 million in sales in just a few years, Steele continues to demonstrate her prowess in the cosmetics industry.
She's also become a standout on "Love and Marriage Huntsville," demanding respect from her peers while handling business with an unapologetic approach. During Season 6, she bumped heads with Marsau and LaTisha Scott after participating in their Black Business Expo. Her husband Courtney Beasley soon got involved, further igniting their feud.
Despite all the drama on the show, Steele focuses on the representation and inspiration she provides to women and young girls. "I'm more so focused on who I want to represent," she says. "I want to represent girls from no-stop towns like me who didn't think having the opportunity to do something of this capacity was even possible."
With her success with Body Glaze on TikTok Shop and her preparation for the "Love and Marriage Huntsville" Season 6 reunion, Stormi Steele is an inspiring example of what can be achieved with hard work and dedication.
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