August 16th 2023.
Stephen Curry recently hosted his eighth annual Curry Camp in the Bay Area. He partnered with Under Armour and his Curry Brand sneakers to bring together 27 hand-selected high school basketball players.
"I'm excited to be back partnering with Under Armour and Curry Brand," Curry said. "It's my job to add the fuel to the fire that will take these players to the next level, and I'm looking forward to mentoring them on the court."
Curry Brand also partnered with JPMorgan Chase to host a financial literacy session for the players invited to the camp. Curry wants to educate the players on the intricacies of potential NIL deals and marketing opportunities in order to prepare them for financial success.
"The players at Curry Camp have elite-level talent and skill," Curry said. "But I hope to instill the tools that support them on and off the court."
The players also had a lot of fun. They had a private screening of the recently released documentary Stephen Curry: Underrated. They went to Top Golf and were outfitted with the latest footwear from the Curry Brand. The players even got to take home the soon-to-be-released Curry Flow 11, as well as unreleased colorways of the Curry Retro 4, Curry 4 FloTro, and Curry Flow Cozy.
It's clear that Curry wants to give these players more than just basketball knowledge. He wants to equip them with the tools and resources they need to succeed on and off the court. His eighth annual Curry Camp was a great way to do just that.
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