Starting with hypotheses

Whenever you’re starting something new, it helps to begin with hypotheses.

Hypotheses aren’t facts or certainties — just assumptions about how things might play out.

The next task is to test them. Use every conversation to stress-test your idea. Harsh criticism is especially valuable because it reveals weaknesses quickly.

After twenty such conversations, your hypothesis will either collapse or sharpen into a thesis worth acting on.

Then the time for debate is over.

It’s time to ship.

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