January 29th 2024.
Starbucks has kicked off their celebration of Black History Month with a brand new collection of cups. This year, the company has partnered with artist Damon Brown to feature prominent Black figures on their signature cups, bringing representation and diversity to the forefront.
According to Starbucks Stories, this collaboration with Brown is part of their ongoing Artists Collaboration Series, where they invite different artists to create unique designs for their cups. While many artists have used this opportunity to celebrate events like Pride Month, this is the first time Starbucks has featured designs specifically for the Black community.
Brown, also known as Creative Lou, has incorporated vibrant colors significant to the Black community in his designs. While staying true to Starbucks' brand, his designs also feature pops of sky blue and cream, creating a contemporary and eye-catching look that celebrates Black community members.
In an interview, Brown explained that his goal was to create a modern and purposeful twist on the classic color palette of red, black, and green often associated with Black art and Black History Month. This intentional and thoughtful approach to his art is what makes his collaboration with Starbucks so special.
This is not Brown's first time working with Starbucks. He previously created a mural for one of their store locations in their shared hometown of Seattle. His work was also featured in a poster commemorating Starbucks' 50th anniversary, which brought back their iconic siren logo. This continued partnership is meaningful to Brown, who hopes that his designs will bring joy to customers and become a lasting tradition throughout the year.
The limited edition cold cups and tumblers featuring Brown's designs will be available at Starbucks locations in the U.S. and Canada starting on January 30th. Along with this collection, Starbucks will also continue to support Black organizations such as the NAACP and African American Mayors Association as they serve the community.
In recent news, Starbucks has faced accusations of deceiving customers and collecting hundreds of millions of dollars through their app over a five-year period. However, the company remains dedicated to their partnership with the Black community and is committed to promoting diversity and representation through their products. This new cup collection is just one example of their ongoing efforts. The article was first published on Black Enterprise, a platform that celebrates and uplifts Black entrepreneurship and success.
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