August 22nd 2024.
On September 9th, Brian Niccol will officially step into his new role as the CEO of Starbucks. However, even before his first day on the job, he's already making headlines. It turns out that Niccol will be commuting to the company's headquarters in Seattle from his home in Newport Beach, California, which is over 1,000 miles away. And to make matters more interesting, he'll be doing so on a corporate jet.
Niccol's employment offer, which was recently made public by the Securities and Exchange Commission, states that he will be allowed to remain in his Newport Beach home and make the commute to Seattle as needed. He will even have access to the company's private jet for business-related travel between the two cities, as well as personal travel up to $250,000 annually. This means that Niccol will not be required to relocate to Seattle, but will instead be subject to the company's hybrid work policy, which requires employees to be in the office three days per week.
Despite the convenience and luxury of this arrangement, some critics are questioning the environmental impact of Niccol's super-commute. After all, Starbucks has been very vocal about their commitment to sustainability and reducing their carbon footprint. In response to these concerns, the company has agreed to set up a small remote office for Niccol to work from in Newport Beach, and will also reimburse him for moving expenses if he decides to relocate to Seattle.
A spokesperson for Starbucks has clarified that while Niccol will have the option to commute from his home, the majority of his time will still be spent in the Seattle office or visiting various locations around the world. They also emphasized that Niccol's schedule will exceed the company's hybrid work guidelines and expectations for all employees.
Despite these reassurances, many social media users have expressed their disappointment and criticism of Niccol's super-commute. Some have even compared it to Starbucks' recent efforts to promote sustainability and reduce waste, such as their decision to eliminate plastic straws from their stores.
Starbucks' decision to hire Niccol as their new CEO comes as the company faces a slowdown in sales. Niccol, who was previously the CEO of Chipotle Mexican Grill, has been credited with helping the fast food chain recover from the impact of the pandemic and food poisoning incidents. With his experience and leadership, Starbucks is hoping to see similar success in their own business.
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