December 4th 2024.
The recent mishap with the Welsh beanie hats has caused quite a stir in the online world. It all started when Sports Direct, a popular retail giant, mistakenly spelled 'Cymru' as 'Cyrmu' on the hats. It was first noticed by fans attending the Wales women's Euro 2025 playoff final first leg at Cardiff City Stadium on Friday. Surprisingly, not many noticed the error at first, but it didn't go unnoticed for long.
Soon, eagle-eyed critics on social media pointed out the spelling error and made fun of Sports Direct for such a blunder. One user even asked if they could spell 'Cymru' correctly. Another Welsh brand, Penwisg, took the opportunity to showcase their hats with the correct spelling and promised their customers that they would always deliver merchandise with the right spelling.
The beanie hats, priced at £6, were swiftly removed from the retail giant's website. However, they can still be purchased in-store. This mistake has caused quite a backlash for Sports Direct, with many criticizing their lack of attention to detail. When a BBC reporter asked a woman wearing the beanie about the mistake, she expressed her disappointment, saying, "It's a bit weird because at least get the name of the country right."
Others also shared their opinions, with one person suggesting that Sports Direct needs to improve their quality control. Another shopper added, "That's not great, it's not great at all." Interestingly, some fans are now targeting the hats, hoping to own them as a collector's item before they are removed from stores.
This is not the first time the Welsh language has caused an embarrassing slip-up. In February, a road sign in Monmouthshire, southeast Wales, directed drivers to 'Trefwynwy', which translates to 'town egg gas'. And in 2019, an Asda in Cwnbran, south Wales, mistakenly advertised 'free alcohol' after wrongly translating the sign above their 'alcohol-free' section.
It's safe to say that Sports Direct's mistake has caused quite a stir among Welsh fans and has become a topic of mockery online. Let's hope they learn from this blunder and pay more attention to the details in the future.
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