Social media sensation Tabitha Brown introduces new line of affordable wine at Target.

Auntie Tab has a new drink for us to try.

July 15th 2024.

Social media sensation Tabitha Brown introduces new line of affordable wine at Target.
Tabitha Brown has some exciting news to share with her fans. The beloved entrepreneur is set to unveil her very own wine collection at Target, marking a major milestone in her four-year partnership with the retail giant. She made the announcement at the Essence Festival of Culture, where she graced the Food and Wine stage with her presence. With a contagious enthusiasm, Brown told the audience, "Tab loves a little wine, and I thought, why not share that with everyone else?"

Her wine collection will feature two distinct offerings: a delicious red blend appropriately named "Hello There!" and a refreshing moscato called "Love Y'all!"—a nod to her husband's preference. And don't let their affordability fool you, as Brown assures her fans that these wines boast a premium taste.

Brown's love for wine began two decades ago when a friend suggested it as a way to relieve stress during her mother's illness. As she shared with Essence, "I started drinking red wine. My first was Merlot, and I remember thinking, 'Oh, this is bitter. This is strong. And it was cheap.'" But her palate has since evolved, as she explains, "I'm no sommelier, but I now know what I like. I prefer a blend or a cabernet. And I'll even go for a merlot, depending on if it's South African or French. It all depends on the wine."

The news of Brown's wine collection has sparked excitement among her fans, with many eagerly anticipating its arrival at Target. Social media platforms are abuzz with anticipation, with one user even pleading with Target to "have it together" when the collection launches on July 21. On Instagram, Brown's followers have showered her with congratulations, with one fan exclaiming, "Love it! Auntie Tab stepping into every industry!" Even celebrities like B. Simone, Keisha Epps, and Niecy Nash have joined in to congratulate Brown on her latest venture.

Fans are already planning perfect pairings for Brown's wines, with some suggesting her Parmesan popcorn—another Target exclusive—as the ideal companion. Another fan has proposed pairing the red wine with Tab's "sweet pea and basil ravioli" for the perfect date night.

With her wine collection set to hit Target shelves on July 21, it's safe to say that Tabitha Brown's fans will be lining up to get their hands on a bottle (or two) of her delicious creations. And if her previous successes are anything to go by, this latest venture is sure to be a hit. Cheers to Tabitha Brown and her new wine collection!

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