February 19th 2024.
Bing Worthington Jr., a beloved music business executive and the younger brother of the legendary rapper Snoop Dogg, passed away at the age of 44 on February 15th. This heartbreaking news was shared by Snoop himself, who took to Instagram to announce his brother's passing with a touching caption that read, "Bac wit momma." The cause of Bing's death is still unknown at this time, as Sgt. Frank Gonzalez shared that it will be announced once the autopsy and toxicology report are complete. He stated, "The cause of death will be pending the results of the toxicology and autopsy report."
Bing's journey in the music industry was one of hard work and dedication. He started off as a roadie, a member of Snoop's entourage, and eventually worked his way up to become a tour manager. From there, he made his way to the top, becoming an executive producer at Dogg Records. In a 2016 interview with VICE, Bing shared that he was involved in various ventures, including Snoop's foot-long hot dog startup and the skateboard deck company, Snoop Dogg Board Company.
Reflecting on his long and successful career, Bing humbly described it as being "blessed." He explained that the reason for this was because he was still here, unlike many others in the industry who lost themselves along the way. Bing believed that the key to his longevity was staying true to himself and not losing sight of who he was. He compared it to being a war veteran who returns home unscathed, despite experiencing the chaos and turmoil of war. Bing was grateful to have his mind and body intact, and he never took that for granted.
Aside from his work in the music business, Bing also had a deep love for Canada. He even merged with a Canadian hip-hop label, Urban Heat Legends, which was founded by his longtime friend, Miguel Lopez. The two first met on the set of Xzibit's "Concentrate" music video in 2007, which was directed by Director X. In a statement to NBC News, Lopez shared that after the passing of Bing's mother in 2021, he noticed a change in his friend. "It's been a tough time since his mom passed," Lopez said. "He took it very hard. He was very close to her."
During a recent family trip to Jamaica, Bing was uncharacteristically quiet and distant, according to Lopez. Despite splitting his time between California and Canada, Bing and Lopez remained in touch through weekly phone calls. However, Lopez noticed that they had become less frequent in recent times. The two were planning to launch a division of Dogg Records that would focus on Latino artists. Lopez expressed that he will deeply miss his friend but is determined to carry on his legacy through the label. He said, "He had a great heart, and the little things he did were huge things for us, like opening the doors to his family. He's going to be missed as a friend above all. This label has to carry on in his honor."
Bing is survived by his partner and his adult son. This news has left many in the music industry and fans of Snoop Dogg devastated. His impact and contributions will never be forgotten, and he will always be remembered as a kind-hearted and influential figure in the world of music.
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