November 19th 2023.
Email marketing remains a direct and cost-effective way for small businesses to target their customers. But for your email campaigns to be successful, you need to invest in a powerful email marketing solution. Thankfully, there’s no shortage of email marketing platforms to choose from. In fact, the number of options available can be overwhelming.
That's why we’ve put together this article to compare the best email marketing platforms for small businesses. Before getting into the details, let’s detail the most important features to look for in an email marketing platform.
Picking the most suitable email marketing platform for your small business comes down to what your needs and objectives are. However, there are certain factors that you should consider before making a choice. So, here are the most essential elements to look for: ease of use, list management capabilities, automation features, data security and privacy, excellent customer service, and detailed analytics.
We tested the best email marketing tools in the market to list their best features, along with pros and cons, and help you make an informed decision.
First up is Moosend. This platform has gained popularity due to its cost-effectiveness and user-friendly interface. Its intuitive drag-and-drop email creator, detailed reporting, and lead generation options make this ESP a top pick for small businesses and entry-level marketers.
Moosend’s advanced automation features are available for all pricing plans, with pre-built and fully customizable recipes to personalize your customer journey. It also offers easy-to-grasp segmentation based on a multitude of criteria, from recipient demographics to behavioral data.
Paid plans start at $9/month, giving you access to its email template gallery, automation, and personalization features, advanced reporting, and more.
Next is Omnisend, which is extremely popular among small online store owners due to its powerful e-commerce marketing functionalities. It also comes with one of the most generous free plans in the market, allowing users to test features like pre-made automation workflows, reports, and even web push notifications and SMS campaigns.
Standard pricing starts at $16/month for 6000 emails to 500 contacts and unlimited web push notifications.
Finally, there's MailerLite, which is a solid email marketing tool with a top-notch landing page creator. Even free plan users can dive into landing page creation with the software’s builder, along with the option to build one website and up to 10 landing pages.
We hope this comparison of the best email marketing platforms for small businesses helps you pick the tool that best serves your needs. Good luck!
Email marketing remains a direct and cost-effective way for small businesses to target their customers. But for your email campaigns to be successful, you need to invest in a powerful email marketing solution. With the wide range of options available, it can be overwhelming to pick the right one for your small business.
That’s why it’s important to know what to look for when selecting an email marketing platform. Before making a choice, consider the ease of use, list management capabilities, automation features, data security and privacy, customer service, and detailed analytics.
We have tested the best email marketing tools in the market to give you a list of their best features, along with pros and cons, and help you make an informed decision.
Moosend is a great option for businesses of every size. Its intuitive drag-and-drop email creator, detailed reporting, and lead generation options make this ESP a top pick for small businesses and entry-level marketers. Moosend also offers advanced automation features, with pre-built and fully customizable recipes to personalize your customer journey. Furthermore, the tool features an automation builder that is easy to grasp and comes with a variety of premade workflows, conditional rules, and several triggers to set them in motion.
Pricing starts at $9/month, giving you access to its email template gallery, automation, and personalization features, advanced reporting, and more. Plus, Moosend lets you send unlimited emails and have email and live chat support regardless of the plan selected.
Omnisend is another popular email marketing platform that is extremely popular among small online store owners, especially Shopify users. This tool is packed with robust e-commerce marketing functionalities. It also offers a multi-channel approach, combining SMS, social media, and email marketing. Additionally, it comes with one of the most generous free plans in the market. The free version allows SMBs to test features like pre-made automation workflows, reports, and even web push notifications and SMS campaigns. Standard pricing starts at $16/month for 6000 emails to 500 contacts and unlimited web push notifications.
MailerLite is an amazing email marketing tool that also boasts a top-notch landing page creator. Even free plan users can dive into landing page creation with the software’s builder, along with the option to build one website and up to 10 landing pages. Pricing starts at $10/month for the basic plan with unlimited emails and subscribers. Plus, it offers additional features like A/B testing, time zone delivery, automation, and more.
These are the top three email marketing platforms for small businesses. We hope this article will help you pick the one that best suits your needs.
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