July 13th 2024.
If you're dreaming of a luxurious Italian getaway, the Amalfi Coast is probably at the top of your list. With its stunning seaside towns and beautiful landscapes, it's no wonder this region is a popular destination for tourists and locals alike. However, with its popularity comes a price - both literally and figuratively.
Positano is often hailed as the crown jewel of the Amalfi Coast, with its colorful buildings perched precariously on the cliffs and picturesque views of the Tyrrhenian Sea. It has been a sought-after holiday destination since the 18th century and is now a UNESCO heritage site. However, with the rise of social media and influencers, Positano has become synonymous with its Instagram-worthy backdrops and the influx of tourists it brings. In fact, officials are even considering reopening a military airfield to accommodate the estimated 5 million visitors per year.
But if you want to avoid the crowds and high prices, there's a hidden gem just a short distance away - Praiano. This quiet town offers a more authentic and laid-back experience, with its local eateries, charming ceramic shops, and stunning coves to explore. And despite its slower pace, it's conveniently located for those wanting to visit other nearby towns like Amalfi and Maiori.
While in Praiano, a walk down to the beach is a must, especially in the evening when you can enjoy the solitude and serenity of the little coves below the town. And thanks to the staggered height of the buildings, you can catch a breathtaking sunset from almost anywhere along the coastline.
But let's be real, a trip to Italy wouldn't be complete without indulging in some delicious food. And while Praiano may be quieter than its coastal counterparts, it still offers a variety of options for every taste. From homemade pasta dishes to fresh seafood, you won't be disappointed. And don't forget to try the local wines and cured meats at places like Kasai and Miragalli, or grab a quick espresso at Bar del Sole while rubbing elbows with the locals.
To get to Praiano, the nearest airport is currently Naples, with flights from the UK taking just over 2 and a half hours. However, with the opening of the Salerno Costa d'Amalfi airport, visitors can soon fly directly from London Gatwick to the Amalfi Coast. From Naples, it's about a 1 hour and 30-minute car ride, and it's recommended to book a private taxi in advance to avoid high prices. Your hotel or Airbnb host can often assist with this.
So why not consider Praiano for your next Italian getaway? With its stunning views, delicious food, and laid-back atmosphere, it's the perfect spot to truly experience la dolce vita. And who knows, you may even have a story to share when you return.
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