September 2nd 2023.
Simone Biles is making a comeback in more ways than one. Not only has she stepped back on the mat, but she has also returned to the fashion industry by launching her third partnership with the activewear brand Athleta Girl. The new collection, “Because I Can”, celebrates young girls worldwide returning to the classroom for the new school year.
Biles and Athleta are dedicated to inclusivity and the empowerment of female athletes. After realizing their shared mission to support women in sports, Biles was inspired to team up with the company. As a role model to girls and women all over the world, Biles wishes to spread the message that endorsement deals for athletes can be about more than just money.
The “Because I Can” collection, co-created with the Athleta design team, features back-to-school essentials that are inspired by Biles’ popular anthem. Girls can shop for crop tees, flare pants, tights, and shorts, as well as the Simone Biles x Athleta Long Distance Bra which is designed for “live-in comfort”. There is also a special product in the collection, the SB Scrunchie 2-Pack, which comes in colors that match the rest of the collection.
All of the items in the “Because I Can” collection are designed to make girls feel confident and supported in school, at practice, and during activities. The Powervita fabric provides a “buttery soft” support that feels like a hug. The products come in various colors and are priced between $35 and $55, with scrunchies at $15.
Biles and Athleta hope that the collection will empower young girls to achieve their goals throughout the school year. With this launch, Biles is once again proving that she is an unstoppable force to be reckoned with.
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