July 1st 2025.
Exciting news in the world of sports collectibles as Joopiter, the auction house owned by the talented Pharrell Williams, recently sold a 1986-87 Fleer autographed rookie card of Michael Jordan for a whopping $2.5 million. This sale has set a new record for the most expensive Jordan rookie card ever sold, surpassing the previous record of $205,000 set in March 2024. It also beat out a non-signed Fleer Jordan rookie card that was bought for $840,000 in 2021.
However, this is not the first time a Jordan autographed card has fetched a high price at auction. Last year, a one-of-a-kind 2003-04 Upper Deck Ultimate Collection Michael Jordan Logoman card sold for a record-breaking $2.928 million. Despite not breaking that record, this latest sale has secured the third-highest public sale for a Michael Jordan card.
The card was sold at Joopiter, which was launched by Pharrell three years ago. This marks the first sports item presented by the fashion icon and music producer on the site. According to Caitlin Donovan, the global head of sales at Joopiter, this move into sports collectibles was a response to the growing demand from their global community of collectors. She also expressed excitement about bringing unique and significant pieces of sports history to their community.
The market for Michael Jordan memorabilia is currently at an all-time high, with many items setting new records. In March of this year, a road Chicago Bulls jersey worn by the NBA Hall of Famer in a 1984 preseason game sold for an impressive $4.215 million at an auction held by Sotheby's. This jersey now ranks as the fifth-most-expensive NBA jersey bought at auction.
It's clear that the legacy of Michael Jordan continues to captivate fans and collectors, driving up the value of his memorabilia. With the success of this recent auction, it will be interesting to see what other Jordan items will be sold for record-breaking prices in the future.
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