September 7th 2023.
Sherrie Williams is making history as the first Black woman to secure a deal with a major hospital. As the founder and CEO of Simplistic BSC, Williams has crafted a haircare line specifically designed to help women of color maintain healthy hair.
Williams’ entrepreneurial journey began when she realized that there were no products she could find in stores that worked for her. She began mixing her own concoctions and using them on her clients, eventually inspiring her to launch her own haircare line. After a lot of hard work, Williams was able to get Simplistic BSC sold on Walmart.com, a Piggly Wiggly, Fresh Time food market, and now, Froedtert hospitals.
This major accomplishment is even more impressive when you consider Williams’ life story. She had been labeled with a learning disability as a child, and faced difficult situations in school. However, once she was able to break free from that atmosphere, she realized her potential and was inspired to pursue her dreams.
“I’m just a living testimony that if you put your mind to it, you can succeed,” she said. And now, her products are available to thousands of patients nationwide.
Williams’ advice for entrepreneurs, especially women, is to do your research before diving in. She recommends not quitting your day job until you know you can fully survive on your own.
It’s inspiring to see the work Williams has done to make her business successful. She has broken barriers in the haircare space, and has proven that with dedication and hard work, anything is possible.
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