November 22nd 2023.
Shedeur Sanders, the quarterback for Colorado State, had some big news recently. According to Sports Illustrated, Sanders has become the first prominent college athlete to secure a significant NIL deal with Smoothie King. As part of this collaboration, Sanders will be a spokesperson for the Dallas-based franchise, which is connected to both the NFL and the NBA.
Starting November 21st, Smoothie King locations nationwide will be selling “The Shedeur” Smoothie. This signature blend was created by Sanders himself and it features an Angel Food smoothie base plus blueberries and multivitamins. Sanders is more than just excited about the partnership, as he told Sports Illustrated: “I’ve always wanted to partner with Smoothie King, and now we’re making it happen. Training is all about building a good foundation and making sure you’re putting the best things in your body to get optimum performance. Smoothie King has always been a part of my training routine. It’s easy, tastes great, and helps me stay fueled between class and practice.”
With this recent deal, Sanders is now listed as the second-highest college athlete on On3’s NIL 100 list, with a valuation of $3.8 million. He already has some impressive NIL deals under his belt, including brands like Brady Brands, Beats by Dre, Nike, Mercedes-Benz, and Gatorade.
As the son of NFL Hall of Famer and Colorado head coach Deion Sanders, Shedeur has had a successful career at Boulder. This year, he is a Davey O’Brien Award semifinalist and he stands tenth in FBS with 3,230 passing yards, contributing 27 TDs with only three INTs. He also leads the nation in completions and attempts, showcasing unmatched accuracy as a college quarterback.
Even more impressive, Sanders has recently etched his name in CU’s record book as the single-season passing leader. With one game left in the season, he is poised to set the school’s all-time touchdown mark.
Off the field, Sanders has demonstrated great business sense, assisted by influential mentors such as Tom Brady, Peyton Manning, Geno Smith, and Russell Wilson. As the 2023 season comes to a close, Shedeur Sanders is becoming a force to be reckoned with both on and off the field.
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