The definition of strategy that I use in my day to day is that good strategy is defining the right sequence of steps that helps us navigate trade-offs and achieve the end outcome.
There are three key parts of this definition.
It starts with the end outcome. If we don’t have a clear goal, there’s no point writing a strategy.
Next, these is no strategy without trade-offs. Doing everything is not strategy. Good strategy makes clear what we won’t do and helps us navigate them.
Finally, sequence of steps. The order in which we do things matters a lot. Often, being early and being wrong are indistinguishable.
