April 1st 2023.
Sean “Diddy” Combs and the makers of CÎROC Ultra-Premium Vodka are proud to announce the launch of their newest flavor-infused innovation, CÎROC Honey Melon, just in time for summer. This limited-edition flavor is set to launch with the “No Reservations Needed” campaign, which brings to life a reimagined and inclusive country club experience through the lens of a diverse group of young adults. Combs continues to be a leader in the vodka category, building on his history of innovation in partnership with CÎROC and setting the standard as a luxury spirits brand.
“We have established a history of excellence and with the launch of this limited flavor, we will continue to set the standard as a luxury spirits brand,” said Sean “Diddy” Combs.
CÎROC Honey Melon is a full-bodied spirit made with vodka distilled from fine French grapes, featuring subtle notes of melon, honey and other natural flavors – all encased in an emerald-hued bottle. This carefully crafted medley of seasonal flavors invites everyone to experience the smoothness, elegance, and sophistication of the spirit, while welcoming the world to a modern luxury that disrupts traditional notions of class and exclusivity.
“Everyone has a seat at the country club with CÎROC Honey Melon,” said Edward Pilkington, Chief Marketing and Innovation Officer, Diageo North America. “The lively flavor of CÎROC Honey Melon masterfully evokes the grandeur and elegance of the traditional country club experience but throws the doors wide open to anyone and everyone.”
To kick off the arrival of the new flavor, CÎROC is inviting consumers to experience the newest flavor innovation first-hand in Palm Springs during one of the biggest weekends of festival season. Throughout the spring season, CÎROC will be unveiling a slate of events to bring the effervescence of Honey Melon spirits to all celebrations.
CÎROC invites you to experience modern luxury with the new inclusive country club, where you’re always on the Honey Melon guest list – #NoReservationsNeeded. Join CÎROC this summer and discover a new breed of country club that celebrates the spirit of inclusion and the grandeur of modern luxury.
Sean “Diddy” Combs and the team behind CÎROC Ultra-Premium Vodka are proud to announce the launch of their newest flavor-infused innovation, CÎROC Honey Melon, just in time for summer! This limited-edition flavor is part of the “No Reservations Needed” campaign, which celebrates a reimagined country club experience explored through a diverse group of young adults. Combs and the CÎROC team have worked hard to create a unique, premium product with an undeniable taste, perfect packaging, and design.
"We are setting the standard as a luxury spirits brand with the launch of this limited flavor," said Sean “Diddy” Combs. CÎROC Honey Melon is a full-bodied spirit made with French grapes, featuring subtle notes of melon, honey and other natural flavors. Its Emerald-hued bottle embodies old-school grandeur with a modern twist, inviting everyone to experience the smoothness and elegance of the spirit.
The CÎROC team invites consumers to experience CÎROC Honey Melon first-hand in Palm Springs during one of the biggest weekends of festival season. Beginning April 14th, consumers can enjoy unlimited food & beverage offerings and a lineup of special guest DJs at Soho Desert House. To learn more about Soho Desert House, please visit sohohouse.com.
Throughout the spring season, CÎROC will be unveiling a slate of events, bringing the effervescence of Honey Melon spirits to all celebrations. CÎROC invites you to experience modern luxury with the new inclusive country club, where you’re always welcomed - #NoReservationsNeeded .
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