November 18th 2023.
LeBron James and Florida A&M University have entered into a mutually beneficial business deal, and FAMU is now reaping the rewards. Savannah James, LeBron's wife, has been actively working to garner support for the school's historic marching band.
Recently, Savannah released a promotional video on her social media platform, Lockerverse, to promote the ESPN 100 Band of the Year competition. In the video, she encouraged viewers to vote for FAMU's marching band, as they are the only HBCU school sponsored by the King himself.
"What's up y'all? It's Savannah James and I'm so thrilled to be here representing FAMU's Marching 100 band for the ESPN Band of The Year competition. Your support is super crucial. I'm calling every FAMU fan to cast their vote each week on the Lockerverse app for the only ‘King James’ HBCU school," said Savannah in the video.
The ESPN Band of the Year Competition will be held on Dec. 15th at the Mercedes Benz Stadium in Atlanta, Georgia. Savannah then went on to urge fans to vote before then, as casting their vote gives them a chance to win $5,000 and tickets to the Band of the Year Competition and the Celebration Bowl.
"So you know, James Gang is rocking with the Marching 100, but we want to know who you think the best band is," said Savannah.
Lockerverse is a platform designed to help new athletes, artists, designers, brands, and even athletes promote themselves through video and story advertisement. Plus, fans of the platform get exclusive access to various content such as merchandise, in person experiences, and online accessible communities.
With the help of Savannah and LeBron's star power, Florida A&M University is now the highest ranked public HBCU for the third year in a row. It's clear that this business deal between LeBron and FAMU has been a great success!
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