April 7th 2024.
Great news for all Sainsbury's shoppers! The popular retailer has just announced a major change to over 1,000 of its products, making them more affordable than ever before. These new "Low Everyday Prices" are set to replace the previous Price Lock program and will be available on big branded items such as PG Tips Tea Bags, Quaker Rolled Porridge Oats, Sensodyne Daily Care Gentle Whitening Sensitive Toothpaste, and Surf Tropical Lily Washing Powder.
But that's not all- these new low prices will also complement Sainsbury's Aldi Price Match campaign, which offers competitive prices on 550 products. And for even more savings, customers can also take advantage of Nectar Prices, with over 6,000 products currently included. On average, customers can save £12 on an £80 shop with Nectar Prices.
Chief Executive of Sainsbury's, Simon Roberts, expressed excitement for the launch of Low Everyday Prices, stating that it will give customers confidence that they are getting great value on their favorite branded products. From Heinz and Kellogg's to Nescafe and Huggies, shoppers can expect to see significant savings on a wide range of products.
Some examples of the Low Everyday Prices include PG Tips Original Biodegradable Black Tea Bags, Hovis Seed Sensations Seven Seeds Medium Sliced Seeded Bread, Nescafe Original Instant Coffee, Tilda Microwave Rice Pilau Basmati, and Kellogg's Bran Flakes. Other popular items like Heinz Baked Beans, Quaker Rolled Porridge Oats, Sensodyne Toothpaste, Garnier Micellar Water, Huggies Baby Wipes, Catsan Cat Litter, Dettol Surface Cleanser, and Surf Laundry Detergent are also included in the campaign.
But Sainsbury's isn't the only supermarket making changes. Morrisons recently announced their extension of quiet hours to include afternoons, to cater to those who may struggle with loud noises like music and tannoy announcements. This initiative coincides with World Autism Acceptance Week and is a testament to Morrisons' dedication to inclusivity. Customers can look out for the quiet hour poster outside the store and can expect dimmed lights, no music, and reduced noise from checkout beeps and trolleys.
Meanwhile, a recent report has named Marks & Spencer as the top online grocery brand, with over 4 million monthly searches and significant growth in online visibility. This comes as no surprise, as M&S has been praised for its innovative and delicious food, recently winning the overall best supermarket title at the Good Housekeeping Institute Food Awards.
So whether you prefer to shop in-store or online, these supermarkets are constantly striving to offer the best value and experience for their customers. Which one will you choose? Share your thoughts in the comments below and don't forget to sign up for our Shopping newsletter to stay updated on the latest trends, offers, and trusted reviews.
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