November 27th 2023.
This year's Black Friday wasn't as beneficial for shoppers as expected. A viral TikTok video showing a product listed as a 'Black Friday Deal' at Target, with the same regular marked price underneath the new sign, has spread the awareness of this deception.
The user who posted the footage, Dejay Downey, captioned the post as '[Deals] look great this year'. The product in question was a Samsung 75" Smart TV, going for $649.99 at the retailer, which was originally priced at $729.99. This marketing tactic was especially misleading, causing shock and disbelief among the commenters.
As Brandon Saunders revealed, he has seen Black Friday deals hike up the price of certain goods. Another user, Kirsten Elizabeth, shared her experience, saying 'Black Friday deals used to be SO GOOD. Now I don't even bother. Even online, they raise the price, to 'drop it'.
It's clear that shoppers are catching on to this tactic to boost profits, while having buyers believe they are getting a deal. According to Fortune, sales from the Nov. 24 shopping day have decreased from past years as more significant discounts are needed. As a result, the lack of in-person sales has caused a jump in online purchases.
With high interest rates and inflation, shoppers are thinking twice about the products they are purchasing, and whether or not they can get it for cheaper elsewhere and at a later date. It looks like Black Friday isn't as viable for everyday shoppers as it used to be.
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