July 9th 2024.
There's one city in the UK that's been making quite a name for itself recently – and it's not for its quaint charm or picturesque streets. Believe it or not, it's actually gaining a reputation as the go-to place for indulging in self-care, in the form of sex toys. That's right, the lovely Norwich, known for its historic churches and close-knit community, has been named the new sex toy capital of the UK. And honestly, we couldn't be happier for them.
A recent study by sextoys.co.uk revealed that per capita, the people of Norwich are purchasing ten times more pleasure products than any other city in the UK. But they're not alone in their love for spicing things up in the bedroom. Neighboring Ipswich was ranked as the tenth most sexually curious city in the UK, according to a study by Oxford Online Pharmacy. It seems like East Anglia is the place to be when it comes to embracing a healthy attitude towards sex.
But it's not just about buying toys – the people of Milton Keynes are also splurging on luxury sex toys and higher priced items. Talk about living bougie! And what exactly are people buying? Well, according to search terms across the UK, "thrusting dildo," "pussy pump," "cock sleeve," and "dildo" top the list. How scandalous!
Sexologist and expert at sextoys.co.uk, Gigi Engle, believes that these statistics reflect a positive shift in society's attitude towards sex toys. "People are more comfortable buying sex toys as the discourse around pleasure products becomes more positive," Gigi explained. "Having sex toys is much more socially acceptable than in previous years. We're slowly but surely becoming more sex positive." She also notes that there is more focus on female pleasure, making it easier for people in the UK to seek out toys designed for this purpose.
But it's not just about buying toys – it's also about feeling comfortable talking about them. This is where we come in – sign up to The Hook-Up, Metro's sex and dating newsletter, and we'll keep you updated with all the juicy stories and tips for spicing things up in the bedroom. We can't wait to have you join us!
While Norwich may be taking the lead in terms of per capita purchases, Edinburgh and Birmingham are not far behind. But when it comes to sheer numbers, Londoners seem to be the biggest buyers. However, as Gigi notes, this may be due to the fact that sex toys are now more socially acceptable and people are more confident and casual about buying them.
So, let's raise a glass to Norwich and all the other UK cities embracing a more open and positive attitude towards sex toys. And remember, if you have a story to share, we'd love to hear it – just email us!
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