February 24th 2025.
Following his recent acquittal in a highly publicized trial, A$AP Rocky has been chosen as the first ever Creative Director for Ray-Ban. The renowned eyewear brand, owned by EssilorLuxottica, announced that Rocky will be leading the creative direction for Ray-Ban going forward. This exciting news was revealed along with the announcement of the upcoming 'Blacked Out Collection', set to debut in April 2025.
Rocky's new role with Ray-Ban will encompass a wide range of responsibilities, including directing advertising and promotional campaigns and overseeing the redesign of Ray-Ban stores. As a multi-talented artist known for his trendsetting influence in both the music and fashion industries, Rocky's unique vision and creative expertise will be a valuable asset to the brand.
In a statement to The Hollywood Reporter, Rocky expressed his admiration for Ray-Ban's ability to stay true to its roots while constantly evolving. He also shared his excitement to be a part of the brand's strong heritage and to help shape its future. This sentiment was echoed by EssilorLuxottica in their Instagram post, welcoming Rocky into the family and highlighting his visionary talent and ability to push boundaries.
Ray-Ban's CEO, Leonardo Del Vecchio, emphasized the brand's long history of being associated with iconic musicians, artists, actors, and heroes who have challenged the status quo and led cultural revolutions. He sees Rocky as a perfect fit for the brand, with his ability to explore diverse worlds and align with Ray-Ban's values of innovation, pioneering spirit, and courage.
The announcement of Rocky's new role with Ray-Ban comes shortly after his acquittal in a highly publicized trial where he was charged with two counts of assault with a semiautomatic firearm. Despite the intense scrutiny and pressure, Rocky emerged victorious with the help of his attorney and testimony from his A$AP Mob colleague. As he prepares to release his fourth studio album, 'Don't Be Dumb', Rocky is poised to embark on a new creative journey with Ray-Ban Studios, the platform launched in 2016 to celebrate the power of music and courageous artists' stories.
This exciting news from Ray-Ban also comes amid challenges in the luxury retail industry, with Saks recently warning suppliers of potential payment delays. Despite these obstacles, Ray-Ban remains at the forefront of innovation and cultural relevance, and with Rocky as their new Creative Director, the brand is sure to continue its legacy as a leader in the fashion world.
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