June 13th 2024.
Qantas, Australia's flag carrier, has announced its plans to purchase the remaining 49 per cent of online travel business TripADeal, which is currently the largest player in the country's $13 billion online holiday packages market. This move is expected to significantly boost Qantas Loyalty's presence in the rapidly growing industry.
According to Qantas, the acquisition will combine its extensive network with Jetstar's and TripADeal's curated tour market, providing customers with a more tailored and seamless experience. This is especially exciting for members of the airline's frequent flyer program, who will now have even more opportunities to earn and use their points.
This is not the first time Qantas has invested in TripADeal, as the airline acquired a majority stake two years ago. The remaining 49 per cent will now be purchased for $211 million, and the deal is set to be finalized by the end of this month. Qantas is expecting to see a significant increase in cost and revenue synergies, with an estimated annual total of at least $50 million.
TripADeal was originally founded in Byron Bay, a popular holiday destination in New South Wales, by Norm Black and Richard Johnston. Both founders will be leaving the business, but Qantas Loyalty's chief executive Andrew Glance assures customers that this acquisition will only bring positive changes.
Glance expressed his excitement about the partnership, stating that TripADeal has been offering well-priced and on-trend holiday packages for over a decade, delighting millions of customers in the process. He also notes that the company's success has only been amplified since joining forces with Qantas, and with the potential for further growth and synergies, this deal is a win for both customers and the Loyalty business as a whole.
In addition, Qantas has recently launched a WhatsApp channel for customers to stay updated on all the latest breaking news, celebrity stories, and sports updates. This private channel promises no comments or algorithms and ensures that users' personal details remain confidential. With Qantas continuously innovating and expanding its offerings, it's clear that the airline is committed to providing top-notch services to its customers.
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