November 30th 2023.
Pronghorn, a platform dedicated to diversifying industries to include underrepresented groups, has recently made an exciting announcement: the New England Barrel Company (NEBCo) has been selected as the next seed investment.
NEBCo has quickly become renowned for its high-quality spirits, boasting a range of two-core batched bourbons and several single-barrel whiskies sourced from US-based distilleries. The brand's mission is to provide outstanding releases to the public at a reasonable price.
Recently, NEBCo was awarded the "Best Single Barrel Bourbon up to 10 Years" at the New York Spirits Competition, further cementing it as a leading whiskey brand worldwide.
The investment in NEBCo is a step towards Pronghorn's goal of investing in 57 Black-owned spirits brands to generate $2.4 billion in economic value for the Black community by 2032. Pronghorn's commitment to this cause is further highlighted by initiatives such as the HBCU Innovation Lab and the Pronghorn Spirits Academy, as well as angel investments in Abisola Whiskey, Los Hermanos Tequila 1978, and Alexander James Whiskey.
“It’s extraordinary to see the ways in which the Pronghorn family continues to grow,” said Pronghorn CEO and Managing Director Jomaree Pinkard.“ We are thrilled to be working with New England Barrel Company to further accelerate their business. Pronghorn’s capital investments and supercharging programs continue to refine its unique replicability to encourage and enable any company to effectively diversify any industry for historically underrepresented communities.”
This is an exciting development for the Black community, and represents a major step towards true economic diversification. We look forward to seeing Pronghorn's continued success in the future.
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