July 24th 2023.
The Congress has created a strategy for electioneering by its top leaders. Rahul Gandhi, Priyanka Gandhi, and party president Mallikarjun Kharge will each campaign in different places. Priyanka Gandhi has been put in charge of rural areas, and has already held two rallies in Jabalpur and Gwalior. Reports suggest that her next rally may be held in either Indore or Bhopal. She will also be campaigning in urban areas. Meanwhile, Rahul Gandhi will launch the party's campaign from Shahdol on August 8th. He will be campaigning in rural and ST-dominated areas, holding meetings and roadshows. During the Bharat Jodo Yatra, it is believed that Rahul's influence in rural areas has grown, making him the perfect choice to address ST constituencies.
Mallikarjun Kharge will be in charge of SC-dominated areas. He will launch the campaign from Sagar on August 13th, and will be presented as a SC leader. Kharge has made his opinion clear through a tweet about a Dalit in Chhatarpur.
The Congress is in need of an influential OBC leader to campaign for the party. Although they have Arun Yadav, Kamleshwar Patel, and Jitu Patwari, they cannot match Chief Minister Shivraj Singh Chouhan, who comes from the OBC community. The party lacks a powerful OBC leader in its central leadership, and is thus gathering lower-ranking OBC leaders from rural areas.
With this strategy, the Congress is confident that they can make a strong impression on the voters of Madhya Pradesh.
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