March 15th 2024.
The recent announcement from Pret a Manger has left many coffee lovers feeling down. The popular coffee and sandwich chain has decided to make a major change to its subscription service, 'Club Pret', in order to prevent customers from sharing their perks with friends and loved ones. This comes as a disappointment to many, as the monthly subscription not only offers five free drinks a day, but also a 20% discount on menu items for a reasonable price of £30 a month.
In order to use the subscription, customers were previously able to simply show a QR code that could be added to their Apple Pay or Google Wallet. However, it seems that some individuals have been taking advantage of this system by sharing their QR code with others. Pret has caught onto this sneaky behavior and has decided to make a change. Starting March 18th, customers will now have to log into the app to access their subscription benefits.
This change may remind some of the measures taken by streaming giant Netflix, who cracked down on freeloaders using others' accounts without paying. For those who have been enjoying free caffeinated beverages courtesy of a generous friend or partner, this change will certainly have an impact on their daily routines. No more relying on an ex's QR code for that morning flat white or afternoon iced latte.
The news of this change has caused quite a stir on social media. Some are mourning the loss of their sister's Pret subscription, while others are wondering if they can still use their ex's subscription now that they have broken up. Many have expressed their frustration with the change, with one user even calling Pret out for taking advantage of its customers.
In response to the backlash, a Pret spokesperson explained that customers will only need to log into the app once to access their new QR code. After that, they will not need to log in every time, but will still need to open the app to show the code. Additionally, customers will now be able to access the QR code offline once they are logged in.
Some may be wondering if this change is fair, but according to Pret, the subscription service is used 1.25 million times per week, making it a popular option for many. Despite price increases in the past, the service has remained in demand. When it was first launched in 2020, the subscription cost £20, but has since risen to £30 due to rising costs for staff wages and ingredients.
If you have a story about the Pret subscription service, the company encourages you to share it with them. And for those who may need further support with this change, they can reach out to the customer service team. As Pret continues to invest in their digital offerings for customers, they hope that this change will provide a more complete digital experience through their app.
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