June 14th 2024.
Poundland, the popular budget chain, is excited to announce the launch of their new loyalty scheme and app. This move follows the trend of other retailers who have introduced similar programs, offering customers the chance to earn points and receive exclusive promotions for every pound spent in-store.
Known as Poundland Perks, this rewards app will first be available at 62 stores in Scotland this month, after a successful trial in Northern Ireland back in 2023. The company plans to expand it nationwide later this year. Customers can easily download the app from Apple or Google Play, and for every pound they spend at Poundland, they will earn 100 points.
However, there is a small catch that not everyone may be happy about. To truly reap the benefits of this loyalty scheme, you will need to shop at Poundland frequently. This is because you need to accumulate 5,000 points in order to receive a one-pound off voucher for your next purchase. This means you will have to spend £50 to save just £1. While the points can be earned through multiple transactions, it may take some time for those who only make small purchases at a time.
But don't worry, as you work towards earning those points, you will also receive digital vouchers for up to 25 promotional products. These products will be selected from different categories and will change regularly. To use these vouchers, simply scan the barcode on your app during your next shopping trip. Just remember to use them before they expire and keep in mind that only one voucher can be used per transaction. Also, make sure the total cost of your items is greater than the value of the voucher, as no change will be given.
In addition to these discounts, Poundland Perks will also feature spin-to-win competitions where customers can win physical prizes or even more loyalty points for their app. This new rewards scheme is definitely something to look forward to and we want to know what you think about it. Share your thoughts in the comments below!
This launch of the rewards app is just one step in Poundland's move into the digital realm. We can expect to see more from the retailer in the near future, as they recently revamped their digital arm and relaunched their website in 2023. According to Poundland's director of digital, Tom Hill, "Poundland Perks allows us to offer shoppers the chance to save, earn, and play through their smartphone, making shopping with us even more fun. We're creating an app that's convenient and easy for people to use in-store, with reward vouchers that help customers save even more."
But that's not the only change that Poundland has made recently. They also introduced a new in-store meal deal for £3, featuring over 400 items to choose from for a main, drink, and side. The options include wraps, sandwiches, salads, sushi, pastries, chocolate, crisps, fruit, and over 200 different drinks. Sounds like a great deal, right?
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