I saw a Jeff Bezos clip where he shared an anecdote from Amazon’s early days. He took us back in time to when Amazon started publishing customer reviews for books.
Book publishers didn’t like this. So they suggested that Amazon only publish positive reviews as they thought that’d help Amazon make more money.
To this, Bezos said “I don’t actually believe that [publishing only positive reviews would boost sales], because I don’t think we make money when we sell something. We make money when we help someone make a purchase decision.”
Insightful framing. It speaks to the difference between trying to make a sale to trying to get a customer to buy to helping them make the best purchase decision for them.
It resonated.
