Positano is not the real highlight, this charming town steals the show on the Amalfi Coast.

Experiencing the sweet life.

July 10th 2024.

Positano is not the real highlight, this charming town steals the show on the Amalfi Coast.
When it comes to a taste of the sweet life, nothing beats a trip to Italy's Amalfi Coast. The stunning views and charming villages make it a perfect getaway destination. However, it's no secret that this slice of paradise can come with a hefty price tag.

Positano, often referred to as the gem of the Sorrentine Peninsula, is a prime example of the region's beauty. Perched precariously on the cliffside, the town boasts colorful buildings in shades of terracotta and pink, offering breathtaking views of the Tyrrhenian Sea. It's no wonder that it has been a popular holiday spot since the 18th century and is recognized as a UNESCO heritage site.

But with the rise of social media, Positano has also become a hotspot for influencers seeking the perfect backdrop for their photos. This has only added to the already high number of visitors – estimated at around 5 million per year. In fact, the local officials are planning to revive an old military airfield to accommodate the influx of tourists.

However, this popularity has also brought some downsides. The small commune of Positano is already bustling with guests, and the additional flights to the area may further strain its resources, potentially leading to higher prices. So, if you're looking to avoid the crowds and the Instagram frenzy, why not consider Praiano, its lesser-known neighbor?

Located just a short 20-minute drive from Positano, Praiano offers a more laid-back and authentic experience. With its local charm, delicious cuisine, and stunning coves to explore, it's the perfect escape from the touristy hustle and bustle. And if you want to explore other nearby towns like Amalfi and Maiori, Praiano is conveniently situated for day trips.

One of the best things to do in Praiano is to take a leisurely walk down to the beach. The tranquil coves below the town offer a peaceful retreat from the busy world. And when it comes to catching the sunset, you'll be spoiled for choice with the stunning views from the various levels of the town.

Of course, no trip to Italy is complete without indulging in some delicious food. And Praiano does not disappoint. With a variety of local eateries serving up mouth-watering pasta dishes and fresh seafood, you'll be in culinary heaven. Plus, even in the off-season, the town retains its charm with its quaint shops and beautiful sunsets.

For those looking to explore the rest of the Amalfi Coast, Praiano is in the perfect location. It's just a short ride away from popular destinations like Positano, Amalfi, and Salerno. And if you don't have a rental car, don't worry – there are regular buses running along the coast.

When it comes to dining and drinking options, Praiano has some hidden gems worth checking out. Kasai, known for its homemade pasta and fresh seafood, offers panoramic views of the coast. Miragalli, a small wine and cocktail bar, is perfect for a light bite and a glass of local wine. And for a true local experience, head to Bar del Sole, where you can enjoy a morning espresso while rubbing shoulders with the friendly residents.

Getting to Praiano is relatively easy, with the nearest airport currently being Naples. However, once the Salerno Costa d'Amalfi airport opens, there will be direct flights from London Gatwick to the Amalfi Coast. From Naples, it's about a 1.5-hour drive to Praiano. We recommend booking a private taxi in advance to avoid the higher prices in the city. And don't hesitate to ask your hotel or Airbnb host for assistance with booking.

Do you have a story to share about your trip to the Amalfi Coast? We'd love to hear from you! Send us an email at [email] and let us know about your experiences. After all, there's nothing like a good travel story to inspire others to explore this beautiful world.

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