July 13th 2024.
While Positano may be getting all the attention these days, there is a nearby town that truly shines on the Amalfi Coast. Italy's Amalfi Coast is a dream destination for those seeking a taste of the good life, but let's be real, it can also leave a dent in your wallet. Positano, known as the jewel of the Sorrentine Peninsula, is a stunning coastal village perched on a cliff, with colorful buildings and breathtaking views of the Tyrrhenian Sea. It has been a popular holiday spot since the 18th century, and is even a UNESCO heritage site.
However, with the rise of social media, Positano has become a hotspot for influencers seeking the perfect photo op. Its popularity has skyrocketed, with an estimated 5 million visitors each year. Officials are even planning to reopen an old military airfield to accommodate the influx of tourists. While this may attract more people to the area, it could also lead to increased prices and strain on the small commune of Positano.
If you're looking to experience the Amalfi Coast without the crowds and Instagram influencers, consider visiting its lesser-known neighbor, Praiano. This quiet town offers a more laid-back and authentic feel, with local residents and delicious eateries. It's just a short drive from Positano and is conveniently located for exploring other nearby towns.
There is plenty to do in Praiano, from taking a stroll along the beach to soaking in the stunning sunsets. And of course, the food is top-notch, with many options for delicious Italian cuisine. For a light bite, stop by Miragalli for some local wine and cured meats. And don't miss out on Bar del Sole, where you can enjoy a morning espresso while mingling with the locals and taking in the beautiful views.
Getting to Praiano is relatively easy, with the closest airport currently being Naples. However, once the Salerno Costa d'Amalfi airport opens, there will be direct flights from London Gatwick. From Naples, it's about a 1.5 hour drive to Praiano, and it's recommended to book a private taxi in advance for a fixed fee.
So, if you're planning a trip to the Amalfi Coast and want to escape the crowds, make sure to check out Praiano for a more authentic and peaceful experience. Share your own Amalfi Coast stories with us by emailing us at email. We'd love to hear from you!
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