July 13th 2024.
If you're dreaming of a taste of la dolce vita, there's no better place to escape to than the Amalfi Coast in Italy. It's a popular destination for tourists, but let's be real - it can also be quite expensive. While everyone raves about Positano, the charming town of Praiano is often overlooked, but it's truly a hidden gem waiting to be discovered.
Positano, with its colorful buildings perched precariously on the cliffs, is often referred to as the crown jewel of the Sorrentine Peninsula. It's a sight to behold, with its terracotta and pink hues and breathtaking views of the Tyrrhenian Sea. This picturesque town has been a favorite holiday spot for Italians and Neapolitans since the 18th century, and it's even a UNESCO heritage site. However, with the rise of social media, Positano has become a hotspot for influencers, often seen posing with wide-brimmed hats and sipping on Aperol spritzes. Its popularity has led to plans for a new airport to be built to accommodate the estimated 5 million visitors each year.
While this may bring more convenience for travelers, it also means that Positano will become even more crowded and potentially more expensive. That's why, if you're looking to avoid the crowds and selfie sticks, it's worth considering a stay in Praiano, Positano's lesser-known neighbor.
Praiano boasts the same stunning views and colorful buildings, but with a quieter and more authentic vibe. It's full of local charm, delicious eateries, and hidden coves waiting to be explored. Plus, it's just a short drive or bus ride away from other popular towns on the Amalfi Coast, such as Amalfi and Maiori.
One of the best things to do in Praiano is to take a walk down to the beach. The coves below the town offer a peaceful escape from the touristy areas. And if you're lucky, you may even catch a beautiful sunset over the sea. Speaking of food, Praiano has plenty of options for delicious Italian cuisine, without the crowds. From homemade pasta dishes to fresh seafood, you'll be spoilt for choice. And don't forget to indulge in some gelato for dessert!
Praiano's central location also makes it a great base for exploring the rest of the Amalfi Coast. With regular buses running along the coast, you can easily visit neighboring towns and soak up the stunning views along the way.
When it comes to dining and drinking in Praiano, there are some must-visit spots. Kasai, with its elevated pasta dishes and fresh seafood, is a culinary hotspot with panoramic views of the coast. For a more casual vibe, Miragalli offers a selection of local wines, cured meats, and cheeses, perfect for a light bite. And for a true taste of local life, head to Bar del Sole, where you can enjoy your morning espresso while rubbing shoulders with the friendly locals.
Getting to Praiano is currently easiest from Naples, which is just over a 2-hour flight from the UK. However, with the opening of the Salerno Costa d'Amalfi airport, visitors will soon have the option of direct flights from London Gatwick. From Naples, it's a 1.5 hour car ride to Praiano. It's recommended to book a private taxi in advance to avoid expensive fares in the city. Your hotel or Airbnb host may also be able to assist with booking a taxi for you.
So if you're in search of a tranquil yet beautiful escape on the Amalfi Coast, look no further than Praiano. With its charming atmosphere, delicious food, and stunning views, it's the perfect place to experience the true dolce vita.
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