September 2nd 2024.
TimTheTatman, a well-known Call of Duty streamer, is back on Twitch after spending some time exclusively streaming on YouTube. It's no surprise that viewers prefer Twitch, as it was the first platform to make streaming a legitimate career option. However, with the rise of competitors like YouTube Gaming, Kick, and Microsoft's now-defunct Mixer, there has been a bidding war between companies to win over the biggest streamers.
This resulted in streamers like Tim 'TimTheTatman' Betar, Benjamin 'DrLupo' Lupo, and FaZe Clan's Kris 'Swagg' Lamberson signing lucrative deals to exclusively stream on YouTube. But now, as these deals are expiring in 2021, many streamers are choosing to broadcast on both platforms or even leave YouTube altogether. DrLupo, in his first Twitch stream after returning, explained that this was because exclusivity deals are no longer as common and multi-platform streaming allows for better opportunities for deals and ads.
Comparing the two platforms, it's clear that Twitch is still the more popular choice among viewers. DrLupo's Twitch stream had over 13,000 concurrent viewers while his YouTube stream had only around 2,600. Similarly, TimTheTatman had 30,000 viewers on Twitch and only 19,000 on YouTube. Swagg, who had been with YouTube Gaming for two years, has also decided to mainly stream on Twitch, indicating that he doesn't see much financial gain from YouTube without an exclusivity deal.
In a statement, Swagg explained that he is leaving YouTube because the platform now focuses more on short-form content to compete with TikTok. However, he hasn't ruled out streaming on YouTube Gaming entirely and will multi-stream for big tournaments. But for his daily streams, Twitch will be his primary platform.
Not everyone is a fan of multi-streaming, though. Ludwig 'Ludwig' Ahgren, who is still signed to YouTube as a content creator, expressed his dislike for it, stating that it divides the audience and can be detrimental to a streamer's growth. However, for smaller streamers, multi-streaming can be beneficial in increasing viewership and making more money. Ultimately, success on a platform depends on the individual streamer and their goals.
Despite these streamers building their audiences on Twitch, it's clear that the majority of viewers still prefer the platform for the viewing experience. DrLupo, for example, is now streaming on both Twitch and YouTube, but the majority of his audience is still on Twitch.
In conclusion, while Twitch remains the top platform for streaming, it's important for streamers to not limit themselves to one platform and instead explore different avenues for growth and success.
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